At Refer.io, we don’t just automate emails—we transform your hiring process into a self-sustaining recruitment engine. Here’s how we do it, step by step:
Capture Interested Candidates
We kick things off by installing our job alert subscriber widget on your career site and integrating it directly into your application process. This widget gives job seekers a simple way to subscribe for alerts, ensuring you’re constantly building a pool of interested candidates.
Integrate with Your Career Site
Next, we set up a seamless integration with your ATS or career site to automatically scrape your open jobs. This ensures that our system always knows what positions you have available, with zero extra work on your part.
Automate Job Alerts
Once the integration is live, we automate weekly job alert emails to your subscriber base. These emails keep your jobs front and center for job seekers who’ve already shown interest in working for you.
Enhance with Company Messaging
A job alert is more than a list of open positions. By adding a custom company message and a compelling email signature, you can start building a relationship with your subscribers.
Take Employer Branding Seriously
When you’re ready to take things to the next level, we help you craft and showcase your Employer Value Proposition (EVP). This strategic message sets you apart in the eyes of job seekers.
Build Fresh, Engaging Content
Our team works with you to create rotating newsletter content that goes beyond job listings. These newsletters keep your brand top-of-mind for your talent pool.
Drive Clicks, Not Just Opens
By combining your jobs with meaningful content, we transform your job alerts into powerful newsletters that compel subscribers to take action.
Grow Your Subscriber Base
With refer.io, growing your talent pool is a priority. We help you import past applicants from your ATS, so you’re not starting from scratch.
Create Long-Term Influence
Your consistent communication builds familiarity and trust with job seekers. Even those who don’t apply immediately are more likely to remember your company.
Go Beyond Basic Metrics
It’s not enough to know how many people opened your emails. We take tracking to the next level by measuring influence.
Conduct Influence Case Studies
Our influence reports allow you to see the full ROI of your job alert program. You’ll understand not only how your emails drive applications but also their impact on hire rates and the quality of your talent pool.
Take Employer Branding Seriously
When you’re ready to take things to the next level, we help you craft and showcase your Employer Value Proposition (EVP). This isn’t just fluff—it’s a strategic message that sets you apart in the eyes of job seekers.
Build Fresh, Engaging Content
Our team works with you to create rotating newsletter content that goes beyond job listings. From stories about your workplace culture to highlights of employee success and your impact in the community, these newsletters keep your brand top-of-mind for your talent pool.
Drive Clicks, Not Just Opens
By combining your jobs with meaningful content, we transform your job alerts into powerful newsletters that compel subscribers to take action. Whether it’s visiting your career site, exploring your company’s mission, or sharing your email with a friend, these newsletters engage job seekers like never before.
Grow Your Subscriber Base
With refer.io, growing your talent pool is a priority. We help you import past applicants from your ATS, so you’re not starting from scratch. Our strategy ensures you have a steady pipeline of qualified and engaged subscribers.
Create Long-Term Influence
This is where we shine. Over time, your consistent communication builds familiarity and trust with job seekers. Even those who don’t apply immediately are more likely to remember your company and consider you for future opportunities.
Go Beyond Basic Metrics
It’s not enough to know how many people opened your emails. We take tracking to the next level by measuring influence. What percentage of your applicants—regardless of source—were influenced by your job alerts or newsletters before they applied?
Conduct Influence Case Studies
Our influence reports allow you to see the full ROI of your job alert program. You’ll understand not only how your emails are driving applications but also how they’re impacting hire rates and the quality of your talent pool.
Why This Matters
This isn’t just about sending emails—it’s about creating a strategic talent pipeline. By combining automation, employer branding, and measurable results, refer.io helps you move beyond reactive recruiting and into proactive, long-term success.
Go Beyond Basic Metrics
It’s not enough to know how many people opened your emails. We take tracking to the next level by measuring influence. What percentage of your applicants—regardless of source—were influenced by your job alerts or newsletters before they applied?
Conduct Influence Case Studies
Our influence reports allow you to see the full ROI of your job alert program. You’ll understand not only how your emails are driving applications but also how they’re impacting hire rates and the quality of your talent pool.
Why This Matters
This isn’t just about sending emails—it’s about creating a strategic talent pipeline. By combining automation, employer branding, and measurable results, refer.io helps you move beyond reactive recruiting and into proactive, long-term success.
While employer branding is about building your long-term reputation, recruitment marketing focuses on the here and now—the roles you need to fill today, this week, or this month. It’s about crafting targeted job ads, leveraging social media, and optimizing your outreach to ensure you’re connecting with the right candidates right when you need them.
It’s time to transform your ATS database into a recruitment engine that delivers.